THE EVOLUTION OF PROGRAMMING
CONSUMER BEHAVIOR: RETAINING ATTENTION IN THE RIP-ROARING DECADE OF STREAMING VIDEO
Growing, and retaining, a streaming video audience has become the priority of the 2020s. We'll explore what captures consumer's attention in an environment with seemingly endless viewing options, taking a look at what fosters sign-up, maximizes viewer engagement and minimizes churn.
IS ESPORTS READY FOR PRIME TIME
With live sports on the sideline and consumers hungry for live competition, awareness of and interest in esports has jumped. Broadcast and cable networks are adding coverage, and even the smallest esports leagues are receiving calls from curious industry executives. But, are esports ready for the spotlight? This session will discuss the current state of esports, trends in the market, consumer interest, and the possibilities for the future of this emerging area.
BETTING ON THE FUTURE OF SPORTS
Since the Supreme Court struck down a 1992 law in May 2018, states have been free to legalize commercial sports betting. In the two short years since that decision, 20 states have already legalized sports betting. This is opening up tremendous revenue and audience-building opportunities for TV networks, digital media companies, gaming services, TV providers, and others in the legal gaming space. Horowitz Research will reveal brand new findings from the first-ever study on the emerging sports betting market, conducted in partnership with Heart & Mind Strategies, and how networks can leverage their brand to compete in one of today's fastest growing and most lucrative industries.
THE IMPACTS OF COVID-19 ON OTT
Nearing its fifth month in the US, the COVID-19 crisis continues to have a significant impact on how consumers live their lives and how companies, including OTT services, operate their businesses. While shelter-in-place orders and work-at-home mandates are being lifted or eased, households continue to consume in-home video content at historic levels while OTT services are rapidly adapting their business strategies to meet the demand. This presentation examines the latest consumer trends in OTT service uptake, trials, cancellations, and consumption, and details the continued challenges facing OTT services as they navigate the "new normal."