President, TDG Research and SVP,
Michael co-founded TDG in 2004 and has since served as President and director of research. An 18-year veteran of the connected consumer and broadband media spaces, Michael has designed more than 50 quantitative consumer research studies, and written or contributed to more than 160 reports analyzing emerging broadband-based services and business models, and has a long history of being among the most accurate forecasters in the business.
Mr. Greeson holds an MA in interdisciplinary social science from the University of Chicago, in which he blended studies in social theory and philosophy. Prior to Chicago, Michael completed a BA in philosophy from the University of Central Oklahoma. He resides in Fort Collins, CO with his Labrador, Zoe.
Michael also serves as Senior Vice President of Screen Engine/ASI, which in January 2019 acquired TDG. Screen Engine/ASI is a one of the top film, TV, and ad research firms in the world.
SNL Kagan, S&P
Seth Shafer is a Research Analyst at Media & Communication (Kagan) who primarily covers online video, digital advertising, e-commerce, and social media. Mr. Shafer began working at Kagan in November 2012 and previously worked as an analyst at Bwin AG and at Hoover’s, Inc., a subsidiary of D&B.
Hub Entertainment Research, LLC
Jon Giegengack founded Hub in 2013 as the convergence of technology and entertainment was exploding.
Giegengack’s aim was to provide real-time, customized insights about the changing world of television and digital entertainment, from connectivity and consumption to future usage and trend patterns.
Giegengack and the Hub teamwork with leading media and entertainment brands, including HBO, Comcast, Netflix, Time Warner, Sony, AMC, and AT&T. He worked in entertainment market research for fifteen years prior to starting Hub, including ten years at CMB in Boston.
Based in NH but frequently on the road, Giegengack is a regular speaker at industry events on the topics of content consumption and technology influences and has been quoted in publications such as The Wrap, TVREV , MediaPost, Adweek, Multichannel News, and eMarketer.
Director of Digital Platforms & Strategy,
George is a Director in Warner Bros.’ Global Insights & Analytics team where he focuses on launching WarnerMedia’s direct-to-consumer video services, studies changing viewer behavior, researches emerging technologies, and strategizes on the company’s digital content development. Projects he has worked on include DC Universe, HBO Max, Stage 13, and WB’s autonomous vehicle initiative.
Prior to joining WB, George led business development at a machine learning natural language tech startup in Beijing servicing China’s largest news agencies.
George has a Bachelor’s in Economics from Middlebury College and a MBA from UCLA Anderson.
Vice President & Principal,
Mike’s curiosity led him into research, where he has worked in the telecom market research industry for nearly 20 years and as telecom blurred into entertainment over the last decade, so has the focus of much of the research Mike and his team has focused on with their clients. As this transition came about, KS&R formed an ‘Entercom’ team, under Mike’s leadership, to better support our industry-leading partners. Mike has designed and led research across a number of quantitative and qualitative methodologies from tracking consumer behaviors, service packaging and pricing, concept testing, segmentation, and customer journey mapping; and research topics ranging from old school POTs (plain old telephone) to the latest in streaming and social video.
Research Manager & Director of Insights, Telecom,
Emily Groch is a market researcher with more than a decade of experience working with marketing clients across technology and telecommunications verticals. Emily is currently Director of Insights, Telecom, at Comperemedia, an industry-leading competitive marketing intelligence agency. In this role, she pairs her industry knowledge with competitive marketing analysis, consumer research, and consumer trends to build timely, meaningful stories for marketers in telecom and media. Emily regularly presents research to clients, in addition to speaking at marketing and industry events.
Dr. Seth Geiger,
President, and Founder,
Dr. Seth Geiger directs the development of strategic research partnerships and oversees research innovation and product engineering. He has consulted with clients across the broadcast, cable, satellite, digital platform, syndicated television, telecom, and web industries, including ABC, AT&T Broadband, CNN, DIRECTV, Discovery, Google, IBM, Intel, Microsoft, NBC, Raycom, Scripps Networks, TiVo, Visa, Warner Bros., among others.
Prior to forming SmithGeiger, Dr. Geiger served as Vice President of Professional and E-Commerce Services for BizRate.com, the leading supplier of e-commerce research and intelligence, and the largest B2C shopping marketplace on the web. Dr. Geiger set strategy, built research partnerships, and oversaw the development of real-time, integrated web-based research reporting tools.
Before joining BizRate.com, Dr. Geiger worked for Frank N. Magid Associates, where he established the company’s strategic research direction and designed research initiatives in new media and television convergence.
Dr. Geiger joined Magid from the University of California, Santa Barbara, where he was an assistant professor in the Department of Communication. His academic research is recognized internationally in the fields of media processing, research design, and mass media effects.
Dr. Geiger holds a Ph.D. and Master's degree in Communication Research from Stanford University and a Bachelor's degree in Anthropology from Cornell University.
Senior Vice President, Consumer and Market Intelligence,
Sumithra (Sumi) Barry is Senior Vice President, Consumer & Market Intelligence, NBC Entertainment. She reports into Jeffrey Bader, President, Program Planning Strategy & Research.
Barry, who had been Director, Consumer & Market Intelligence, NBCU Entertainment, is responsible for all of the network's primary research for all NBC Entertainment programming.
As Director of Program Research NBC Entertainment, Barry was in charge of managing research for primetime series, on-air-promotion, long-form programming, and specials. She also developed ideas to improve NBCU's program-testing methodologies. In addition, Barry coordinated with program development and current programming departments to provide insight into the collective television audience and worked with On-Air Promotion to enhance research strategies.
Earlier, Barry had served as Manager, Program Research.
Before coming to NBCU, Barry worked at the Disney Channel as a Senior Research Analyst from February 1998-April 2000 (when she joined NBCU). While at Disney Channel, she provided audience analysis to the program development and scheduling departments and managed the weekly rating analysis and other custom reports.
From December 1994-March 1997, Barry was a Market Research Executive for Astro Television in Kuala Lumpur, Malaysia. While there, she designed primary research to support program content and scheduling during the company's startup phase. Likewise, Barry also developed audience-tracking measures for programs and managed pricing and packaging in program sales.
Barry's first professional experience was at Advance Tutorial Center (also in Kuala Lumpur) from December 1993-September 1994 where she served as a Marketing Executive. Her job included overseeing print advertising for the law school and monitoring feedback about the general student population.
Barry, who is a native of Malaysia in Southeast Asia, graduated with a Bachelor of Marketing degree from the University of Wollongong in New South Wales, Australia. She also majored in psychology there. She currently lives in Burbank with her husband, Jonathan Barry.
Executive Director, Industry Analyst, Connected Intelligence,
John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years’ experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry. He offers expertise on trends focusing on how connected devices are changing the way consumers use technology at home and on the go. His research focuses on the confluence of digital content distribution and consumer electronics trends.
As Vice President, Brett Sappington leads to Interpret’ video and esports entertainment research practice. With over 20 years of experience in cloud technologies, he has spent over a decade as a senior analyst in video and digital entertainment. Brett is a recognized thought leader in OTT and pay-TV market trends and consumer insights and works with leading content producers, service providers, technology innovators, and device makers around the world. Brett can be reached at [email protected].
Senior Vice President, Insights and Strategy,
Adriana is a research junkie with a flair for finding the story behind the statistics, teasing the meaning out of the measurement, and revealing the faces behind the facts. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics. Adriana oversees all of Horowitz’s millennial, multicultural and Latino research endeavors and is well-known for her leadership in this space.
Steve is a research director at Parks Associates, specializing in entertainment content and services. He brings over fifteen years of experience in a variety of market research and marketing strategy roles including several in the emerging technology and media space