StreamTV Show Presents:
 

StreamTV Advertising Summit
 

  August 16-17, 2021     Free Virtual Event

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AGENDA

Monday, August 16

11:00AM-11:25AM ET
Opening Keynote

When TV audiences make a major shift, advertisers struggle with the same question: How do I reallocate and rebalance my media budgets to keep pace? Audiences are embracing streaming at such a rate that advertisers must look afresh at their balance of linear TV and ad-supported streaming. Justin Evans, Global Head of Analytics & Insights, at Samsung Ads, will present findings from a new report and discuss why it is critical for TV advertisers to apply 40% of media budgets to ad-supported streaming to avoid missing nearly 81% of mostly streaming households. 

Speaker

Justin Evans

KEYNOTE
Justin Evans
Global Head of Analytics & Insights
Samsung Ads

11:25AM-12:10PM ET
Panel: Conquering Addressable - Challenges and Opportunities

According to a recent survey from Forrester, 40% of media buyers said they were not confident in their ability to execute addressable, attributing reasons like inventory fragmentation, measurement, and the general need for more education on various tools and technology. What are programmers, MVPDs, and technology partners doing to close the gap and meet their evolving needs? What are the innovations, partnerships, and breakthroughs needed for addressable to realize its full potential?

Speakers

Diana Horowitz

PANELIST
Diana Horowitz
SVP, Advertising Sales
fuboTV

David Porter

PANELIST
David Porter
SVP, GM Addressable Advertising
Canoe Ventures

Brad Stockton

PANELIST
Brad Stockton
SVP, US National Video Innovation
dentsu

Daniel Wohlfart

PANELIST
Daniel Wohlfart
Product Manager, Advanced Advertising
Synamedia

Colin Dixon

MODERATOR
Colin Dixon
Founder and Chief Analyst
nScreenMedia

12:10PM-12:30PM ET
Keynote Interview

Speaker

Kevin Arrix

KEYNOTE INTERVIEW
Kevin Arrix
Senior Vice President, DISH Media

DISH Network

Ben Munson

KEYNOTE INTERVIEW
Ben Munson
Editor

Fierce Video

12:30PM-12:50PM ET
Partner Keynote Interview

Speaker

Frans Vermeulen

KEYNOTE INTERVIEW
Frans Vermeulen
Chief Operating Officer
Tru Optik, A TransUnion Company

Jo Kinsella

MODERATOR
Jo Kinsella
President
TVSquared

12:50PM-1:35PM ET
Panel: The Path to Cross Screen Measurement and Attribution

One of the biggest challenges that buyers face is the constant struggle to measure and attribute their campaigns across the ever increasing amount of platforms and services. How can buyers make sure they’re designing an optimal media plan with the ideal reach and frequency? What is the best way to tackle measurement when there’s so much fragmentation? What are some of the ways that buyers are using cross screen measurement and attribution to optimize their campaign mid flight? And will it ever be possible for the CTV ecosystem to agree on a single measurement standard? 

Speakers

George Carens

PANELIST
George Carens
Director of Insights

Samsung Ads

Gaurav Shirole

PANELIST
Gaurav Shirole
Director of Ad Management
Roku

Cole Strain

PANELIST
Cole Strain
Senior Director of Product
Samba TV

Maggie Zhang

PANELIST
Maggie Zhang
Head of Measurement Success
Amazon Advertising

Jon Watts

MODERATOR
Jon Watts
Executive Director
The Project X Institute

AGENDA

Tuesday, August 17

11:00AM-11:25AM ET
Keynote: Ad Wars - How to Optimize Reach Across Generations

With the growth of streaming services, podcasts, online gaming and other entertainment platforms, there are many ways brands can engage with individuals across different online media. This poses a challenge for advertisers and brands for how to most effectively reach consumers, as their viewing and listening of content is spread across multiple sources and displacing more traditional options. Generational differences play a significant role, as preferences and habits vary by age. We’ll explore how individuals are consuming content and what resonates with each generation – including the power of social media Influencers, how consumers are splitting their time across screens, and where consumers are going for entertainment – to help inform brands on how to best engage users and grow revenue.

Speakers

Jennifer Longo

KEYNOTE
Jennifer Longo
Project Manager
KS&R

Amy Schaefer

KEYNOTE
Amy Schaefer
Research Associate
KS&R

11:25AM-12:10PM ET
Panel: Creating the Next Gen Ad Experience

While AVOD is undoubtedly seeing record growth, the industry is keenly focused on not making the mistakes of the past, and building a better advertising experience for the user that’s less saturated and more relevant. The power of digital is also enabling exciting new placements and innovations that are proving their appeal for for brands, distributors, and viewers alike. What innovations are we seeing in formats, frequency capping, ad diversification, and personalization? In a programmatic world, how can programmers/distributors better control and approve ads to make sure that they’re appropriate for the audience? And last but not least, how far are we away from shoppable ads/t-commerce being commonplace?

Speakers

Evan Adlman

PANELIST
Evan Adlman
Senior Vice President, Advanced Advertising and Digital Partnerships
AMC Networks

Theresa Boras

PANELIST
Theresa Boras
Director, Performance Marketing
Disney Advertising Sales

Laura Wu

PANELIST
Laura Wu
Head of Strategy and Operations
Beachfront

Peter Fondulas

MODERATOR
Peter Fondulas
Principal
Hub Entertainment Research

12:10PM-12:30PM ET
Keynote Interview

Speakers

Julian Franco

KEYNOTE INTERVIEW
Julian Franco
Senior Vice President, Product Management
HBO Max with Ads

Kelsey Sutton

MODERATOR
Kelsey Sutton
Streaming Editor
Adweek

12:30PM-12:50PM ET
Partner Keynote

Speaker

Chinmayi Bettadapur

KEYNOTE
Chinmayi Bettadapur
Senior Director, Product Management
Salesforce

12:50PM-1:35PM ET
Panel: OTT Ad Insertion Models and Trends - A Deep Dive

It’s no secret that Server Side Ad Insertion (SSAI) is seeing significant adoption in the OTT Ad delivery space. Amongst other things, its successful at avoiding ad blockers, and it can provide a more reliable measurement of ad delivery when compared against Client Side Ad Insertion (CSAI).  However, a number of streaming services have yet to transition to SSAI, for various reasons, and a number of challenges still remain.  What are the biggest hurdles that services are facing with SSAI or CSAI? What unique challenges does live linear insertion present vs. on demand? How do you ensure a seamless transition between ads and content playback so you can avoid delays or buffering? 

Speakers

Olivier Karra

PANELIST
Olivier Karra
Cloud Solutions Marketing Director
Broadpeak

Abhishek Neralla

PANELIST
Abhishek Neralla
Director of Media Services
A+E Networks

Bob Waln

PANELIST
Bob Waln
Portfolio Group Member
MediaKind

Mike Woods

PANELIST
Mike Woods
SVP, Ad Products
Amagi

Jason Thibeault

MODERATOR
Jason Thibeault
Executive Director
Streaming Video Alliance

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