StreamTV Show Presents:
 

StreamTV Advertising Summit
 

  August 16-17, 2021     Free Virtual Event

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BROUGHT TO YOU BY

 

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AGENDA

Monday, August 16

11:00AM-11:25AM ET
Opening Keynote Interview

11:25AM-12:10PM ET
Panel: Conquering Addressable - Challenges and Opportunities

Most buyers agree that Addressable is the future, combining the scale of linear with the more precise targeting, accountability, and measurability of digital. Yet, challenges still remain.  From platform fragmentation, to privacy/compliance concerns, to simply convincing internal stakeholders of its worth, this session will “address” all of addressable advertising’s biggest challenges, and aim to provide buyers and sellers alike a roadmap forward. 

12:10PM-12:30PM ET
Keynote Interview

12:30PM-12:50PM ET
Partner Keynote

12:50PM-1:35PM ET
Panel: The Path to Cross Screen Measurement and Attribution

How can you best measure campaigns across a fragmented landscape? How can outcomes best be tied back to campaigns?
 

AGENDA

Tuesday, August 17

11:00AM-11:25AM ET
Opening Keynote Interview

11:25AM-12:10PM ET
Panel: Creating the Next Gen Ad Experience

Innovations in formats, frequency capping, personalization/relevancy. How do you ensure a seamless transition between ads and content playback? How far are we away from shoppable ads/t-commerce being commonplace?

12:10PM-12:30PM ET
Partner Keynote

12:30PM-12:50PM ET
Keynote Interview

12:50PM-1:35PM ET
Panel: OTT Ad Insertion Models and Trends - A Deep Dive

Many organizations have made the switch to SSAI/DAI, but some are still holding on to CSAI …why? What technical problems still exist with SSAI and how are those being addressed? What are some learning lessons from recent deployments of SSAI? What are the business implications of each option?

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