ABOUT OTT BLITZ WEEK

Streaming television is accelerating faster than ever. Not only are consumers being inundated with a variety of new services from incumbent and upstart players alike, but they're also watching more TV than ever before as COVID-19 is forcing them to stay indoors. Amidst this current market, how are media and entertainment companies innovating to capture new users, and perhaps more importantly, how are they turning them into long term, loyal customers? What can be done to accelerate the adoption of advertising over OTT? And what does the future hold for Live TV? During OTT Blitz Week, the team behind the StreamTV Show will bring together leaders from across the OTT ecosystem to answer these questions and more.

AGENDA
MONDAY, JULY 27

11:00AM-12:20PM ET:
THE FUTURE OF BUNDLING OVER OTT

As consumers are forced to stay in due to COVID-19, streaming services are experiencing an unprecedented boom in demand. But as the amount of services continues to explode, many consumers are faced with the growing problem of navigating (and paying for) them all. How can all of these services best be bundled together for more value, and a simplified experience?

2:00PM-3:35PM ET:
DISTRIBUTION EVOLUTION: STRATEGIES FOR THE NEW WORLD OF STREAMING

In a world with a variety of aggregators, be it MVPD’s, vMVPD’s, or FASTS, content owners have to balance all of their agreements, while simultaneously building up their own direct to consumer businesses.  How is this effectively being done? What distribution strategies are assisting content owners in building up their DTC services? And what does the future hold for PVOD releases?

AGENDA
TUESDAY, JULY 28

11:00AM-12:20PM ET:
DRIVING OTT GROWTH: DATA, ENGAGEMENT, AND MONETIZATION STRATEGIES

With more people than ever at home in front of their TV’s, many OTT services are experiencing a surge in new users. Offering free, premium content, as well as free trials, has been a popular user acquisition choice for many.  How else are companies experimenting to grow their user bases and engagement levels? How are various forms of aggregators and distributors working with content providers to help with sustained growth and discovery? And what are some of the ways that data and analytics are assisting with acquisition and retention?

2:00PM-3:20PM ET:
DELIVERING THE ULTIMATE UX

Maintaining a consistent, simplified user experience across dozens of devices and platforms is no easy task. Moreover, for many services…the UX/UI is increasingly relied upon as a differentiator to help boost their subscriber numbers and engagement rates.  What types of User experiences are working best with consumers?  How are content recommendations leading to additional engagement (and revenue opportunities)? How can Live and On Demand offerings best work together under the same app?

AGENDA
WEDNESDAY, JULY 29

11:00AM-12:20PM ET:
OTT AD INNOVATIONS: IMPROVING THE EXPERIENCE

Current market conditions aside, there’s never been a time as ripe for innovation in the world of Connected TV Advertising.  The transition to streaming is allowing for previously unthinkable forms of targeting, interactivity, and ad unit innovations, all having the potential to deliver a significantly improved experience for global audiences. How will addressable advertising scale? What new ad units, and interactive experiences hold the most promise? 

2:00PM-3:20PM ET:
ACCELERATING OTT ADVERTISING ADOPTION: WHAT DO BUYERS WANT?

While OTT advertising is undoubtedly growing at a significant rate, there still remains a large gap between the overall usage of AVOD services, and their respective share of the pie. What can be done to accelerate the adoption of OTT advertising? What is being done to improve measurement and attribution to better showcase the value? How is the industry pivoting to enable more effective regional campaigns during COVID-19?  

AGENDA
THURSDAY, JULY 30

11:00AM-12:20PM ET:
NEXT GEN VIDEO ARCHITECTURES

Global IP traffic is expected to explode over the next few years and most that traffic will be streaming video. Current top-tier content delivery networks may not be able to keep up, creating a capacity gap that could affect video streaming performance and experience for consumers. How will video delivery architectures need to evolve to meet the increasing demand? How can content owners, cloud service providers, and ISPs work together to meet the challenges? Is the network edge being fully utilized in handling the rising tide of streaming video?

2:00PM-3:20PM ET:
THE ROAD TO LOW LATENCY STREAMING

Low latency streaming has always been crucial for live sports and now it’s becoming increasingly important for other applications like cloud gaming. As CBS Sports’ Jeff Gerttula put it, “Latency is about just finding the most efficient path from the raw feed to the consumer.” How can streaming architectures and workflows still improve latency levels, especially at scale? How can 5G be fully utilized in reducing latency for next-gen applications and video services?

AGENDA
FRIDAY, JULY 31

11:00AM-12:30PM ET:
OTT LEADERS DAY

The streaming revolution has led to a foray in new services and business models, from companies both large and small. In today's session, we highlight some of the services and executives that have found success through OTT's early days, while honoring the future generation by announcing the winners from our under Under 35 competition.