Monday, April 19
Keynote: What Does the NFL's Blockbuster Rights Deal Mean for the Future of Media?
The Future of Sports Distribution
It’s been said that the sports rights deals that are negotiated over the next few years, will shape the industry for the next decade. With that being said, there are a number of question marks as to how the industry will shake out. Which streaming services and platforms are best positioned to capitalize? Where does it make sense for right holders to go D2C instead of licensing out their content? Which strategy- aggregation or a la carte- holds the most promise in capturing market share? And when factoring in technology and overall reach- when will streaming services be ready to take on premium, exclusive rights deals?
Keynote Interview: Broadcaster
Panel: Playing Defense - The Fight Against Piracy
Sports rights are expensive, so it goes without saying that media organizations and rights holders need to do everything they can to protect their agreements. How can content providers and rights holders protect themselves from bad actors? To what extent is it even possible to prevent footage from being shared and distributed on social platforms? And what are some of the latest tools and technologies that are helping to keep content secure?
Keynote: The Evolving Demographics of Sports Fans
Keynote Interview: Platform
Panel: Monetization Strategies: Subscription, PPV, Ad Supported, and Beyond
There are no shortage of ways that streaming services can make money, and most providers are diversifying their strategies across multiple different models. What is proving to be most successful? What pricing options- be it games, seasons, or annual subscriptions, are proving to be fan favorites? How much of an opportunity are things like addressable advertising, and T-Commerce?
Tuesday, April 20
Keynote Interview: Producing OTT Sports Content
Panel: Reinventing Fan Engagement Through Data and Analytics
In the era of streaming, data is everything. On one hand, it can of course serve your fans with additional real time stats on all of their favorite players and teams, and on the other, it can provide you with enriching KPI’s that can help you best serve your customers and fanbase. But in a world with so much information available at your fingertips, which are the data points that sports streaming services should be most focused on? How can you use that data to personalize the experience for your fanbase and keep them aware of everything you have to offer? And what role will emerging trends like AI and 5G have in enabling fans to discover, watch, and share content?
Panel: Sports and the Streaming UX Revolution
Watch parties. Augmented Reality. Fantasy. Social. Betting. Streaming Video is revolutionizing the way that sports are being consumed at home. Viewers have the ability to engage in more personalized experiences, and streaming services have the ability to super serve fans with premium features and content that were previously never an option. But what’s actually working? What technology and features are all hype, versus those that are worth investing in?
Keynote: Growth During Crisis: What Traditional Sports Can Learn from Esports
The past year in sports has been difficult for everyone. Despite interruptions in competition and financial challenges, esports somehow achieved new benchmarks in coverage and viewership. So, what did esports do right, and what can traditional sports learn and borrow in order to better achieve future success? This session will focus on a few key areas that helped esports continue its growth in the midst of global crisis.
Panel: Delivering and Measuring a Quality Experience
In a direct-to-consumer streaming world free of service contracts, consumers cancel or renew platforms with just a few clicks. Maintaining the quality of experience is paramount to keeping subscribers. How do providers best determine the frequency of video quality measurements to ensure accurate assessments of QoE? How do providers balance display and transport metrics in measuring overall QoE? What are the most pressing issues impacting QoE across the industry?
Wednesday, April 21
Welcome to LATAM day! While the North American market is leading the way, the Latin American sports broadcasting industry is also looking at OTT as an opportunity for the future. That being said, every market has its own idiosyncrasies that require different business models and strategies. So what’s the best way to get started? Also, how can you make sure you’re getting a return on your investment? Our LATAM Day will provide sessions in Spanish AND in Portuguese to dive deep into the answers to these questions and more.
OTT Sports 101: What Do You Need to Launch a Service (Portuguese)
The Brazilian market woke up to OTT. In a country passionate about football, it was natural for sport to be the main driver of this revolution. This panel intends to discuss not only how to start an OTT service, but also how to differentiate yourself from competitors. What are the idiosyncrasies of the Brazilian market? Let's get those answers.
Roundtable: How to Produce Content for OTT: Particularities and Differences for TV (Portuguese)
OTT Sports 101: What You Need to Launch a Service (Spanish)
Latin America and Brazil are experiencing a strong impact of new sports transmission technologies. LATAM market represents 400 million soccer fans, 290 million at social networks. Brazil is the market leader of soccer in the Americas. The country has more than 160 million fans and after China generates the largest national audience for the FIFA World Cup. While streaming is rising in popularity, it is still a distant second to free to air broadcasting for sports consumption. This panel will propose a debate on how to create a streaming service in sport, how to monetize it and how to exploit all that potential, while managing technological problems and strategic partnerships.
Roundtable: How to Develop ROI and Sponsorship Deliveries (Spanish)