Agenda

TUESDAY, FEBRUARY 16 11:00AM-12:05PM ET: OTT Distribution and Partnerships: A Deep Dive
TUESDAY, FEBRUARY 16 2:00PM-3:05PM ET: Super Charging UA and Engagement With Your UX
WEDNESDAY, FEBRUARY 17 11:00AM-12:00PM ET: OTT Retention Masterclass: Keeping Your Subscribers Loyal and Happy
WEDNESDAY, FEBRUARY 17 2:00PM-3:05PM ET: Defending OTT Growth - Piracy, Password Sharing and Beyond

AGENDA
TUESDAY, FEBRUARY 16

11:00AM-12:05PM ET:
OTT DISTRIBUTION AND PARTNERSHIPS: A DEEP DIVE

One of the most obvious ways to grow a Streaming service, is by working with aggregators to help your service be discovered, marketed, and even bundled. From Streaming STB’s, to Smart TV’s, to “Channels” programs, to vMVPD’s, to MVPD’s, and FASTs, there’s no shortage of options when it comes to distribution partners.  So what’s working and what’s not? What is the future of “Channels” offerings? How effective are FASTs as a means of driving premium subscriptions? What are some of the emerging digital platforms of the future, like Fortnite and Twitch, that content providers need to be considering?  And how can organizations structure their teams and best manage all of these relationships and agreements in the new world?

AGENDA
11:00AM-11:20AM ET: Keynote with MIDiA's Research's Research Director & Video Analyst
11:20AM-12:05PM ET: Panel

AGENDA
TUESDAY, FEBRUARY 16

2:00PM-3:05PM ET:
SUPER CHARGING UA AND ENGAGEMENT WITH YOUR UX

Beyond the content, streaming services are turning to their UX as a differentiator, both to getting subscribers in the door, as well as keeping them engaged. How important is UX in driving sign ups? What are the best ways to build cross platform/device engagement? And how can you make sure subscribers/users are seeing the best of what you have to offer?

AGENDA
2:00PM-2:20PM ET: Keynote with 43Twenty's Founder and Growth and CX Expert
2:20PM-3:05PM ET: Panel

AGENDA
WEDNESDAY, FEBRUARY 17

11:00AM-12:00PM ET:
OTT RETENTION MASTERCLASS: KEEPING YOUR SUBSCRIBERS LOYAL AND HAPPY

Having a direct relationship with subscribers is key towards understanding the health of your audience and/or subscriber base, but with all that data can come some significant decisions about which KPIs to pay attention to, and which ones to brush off.  How are streaming services fighting “analysis paralysis” and deciding what metrics are the best indicators of a happy and loyal subscriber? What impact does a users streaming QoE have on retention/potential revenue loss? And beyond the metrics, when are we going to see paid services shift to a heavier focus on annual pricing agreements to combat churn?

AGENDA
11:00AM-11:15AM ET: Partner Keynote with Brightcove's Field CTO, Sales
11:15AM-12:00PM ET: Panel

AGENDA
WEDNESDAY, FEBRUARY 17

2:00PM-3:05PM ET:
DEFENDING OTT GROWTH - PIRACY, PASSWORD SHARING AND BEYOND

Piracy has long been the scourge of the media and entertainment industry and as the OTT streaming marketplace has grown, so has piracy’s impact on revenue. Infringing use, phishing and password sharing are just some of the ways that piracy – to varying degrees – takes form. What are the latest trends in video piracy? What are the newest strategies and tools for fighting piracy? Is password sharing acceptable as a form of marketing that can help build buzz if it leads to significant revenue loss? How has COVID-19 altered video piracy and password sharing behaviors?

AGENDA
2:00PM-2:20PM ET: Keynote with Hub Entertainment's Senior Consultant
2:20PM-3:05PM ET: Panel