Monday, August 16
When TV audiences make a major shift, advertisers struggle with the same question: How do I reallocate and rebalance my media budgets to keep pace? Audiences are embracing streaming at such a rate that advertisers must look afresh at their balance of linear TV and ad-supported streaming. Justin Evans, Global Head of Analytics & Insights, at Samsung Ads, will present findings from a new report and discuss why it is critical for TV advertisers to apply 40% of media budgets to ad-supported streaming to avoid missing nearly 81% of mostly streaming households.
Panel: Conquering Addressable - Challenges and Opportunities
According to a recent survey from Forrester, 40% of media buyers said they were not confident in their ability to execute addressable, attributing reasons like inventory fragmentation, measurement, and the general need for more education on various tools and technology. What are programmers, MVPDs, and technology partners doing to close the gap and meet their evolving needs? What are the innovations, partnerships, and breakthroughs needed for addressable to realize its full potential?
Partner Keynote Interview
Panel: The Path to Cross Screen Measurement and Attribution
One of the biggest challenges that buyers face is the constant struggle to measure and attribute their campaigns across the ever increasing amount of platforms and services. How can buyers make sure they’re designing an optimal media plan with the ideal reach and frequency? What is the best way to tackle measurement when there’s so much fragmentation? What are some of the ways that buyers are using cross screen measurement and attribution to optimize their campaign mid flight? And will it ever be possible for the CTV ecosystem to agree on a single measurement standard?
Tuesday, August 17
Keynote: Ad Wars - How to Optimize Reach Across Generations
With the growth of streaming services, podcasts, online gaming and other entertainment platforms, there are many ways brands can engage with individuals across different online media. This poses a challenge for advertisers and brands for how to most effectively reach consumers, as their viewing and listening of content is spread across multiple sources and displacing more traditional options. Generational differences play a significant role, as preferences and habits vary by age. We’ll explore how individuals are consuming content and what resonates with each generation – including the power of social media Influencers, how consumers are splitting their time across screens, and where consumers are going for entertainment – to help inform brands on how to best engage users and grow revenue.
Panel: Creating the Next Gen Ad Experience
While AVOD is undoubtedly seeing record growth, the industry is keenly focused on not making the mistakes of the past, and building a better advertising experience for the user that’s less saturated and more relevant. The power of digital is also enabling exciting new placements and innovations that are proving their appeal for for brands, distributors, and viewers alike. What innovations are we seeing in formats, frequency capping, ad diversification, and personalization? In a programmatic world, how can programmers/distributors better control and approve ads to make sure that they’re appropriate for the audience? And last but not least, how far are we away from shoppable ads/t-commerce being commonplace?
Panel: OTT Ad Insertion Models and Trends - A Deep Dive
It’s no secret that Server Side Ad Insertion (SSAI) is seeing significant adoption in the OTT Ad delivery space. Amongst other things, its successful at avoiding ad blockers, and it can provide a more reliable measurement of ad delivery when compared against Client Side Ad Insertion (CSAI). However, a number of streaming services have yet to transition to SSAI, for various reasons, and a number of challenges still remain. What are the biggest hurdles that services are facing with SSAI or CSAI? What unique challenges does live linear insertion present vs. on demand? How do you ensure a seamless transition between ads and content playback so you can avoid delays or buffering?