Embedded Innovation Week
September 28 - October 1 Free Virtual Event
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ABOUT EMBEDDED INNOVATION WEEK
Together with Fierce Electronics, Embedded Technologies Expo & Conference is excited to announce our first online Embedded Innovation Week. Through a series of live video round tables, fireside chats, tech talks, and keynotes featuring subject matter experts, attendees will be able to access top notch industry panels, without having to travel! With topics ranging from AI/Machine Learning to IoT Devices, Secure Designs, Edge, and more, it's a must attend for engineers who are looking to get a competitive edge on all of the latest trends and technology that are impacting our industry and the world today.
As a part of Embedded Innovation Week, Fierce Electronics will be supplementing these digital events with a variety of special reports and features, including daily dev kit giveaways! It'll be a one-of-a-kind series, that you don't want to miss.
AGENDA

MONDAY, SEPTEMBER 28
11:00AM-12:15PM ET:
AI & Machine Learning: Here, Now for Embedded Systems

TUESDAY, SEPTEMBER 29
11:00AM-12:45PM ET:
IoT Devices: Building Better Connections

WEDNESDAY, SEPTEMBER 30
11:00AM-12:45PM ET:
Engineering at the Intelligent Edge: Smarter, Faster, Smaller

THURSDAY, OCTOBER 1
11:00AM-12:00PM ET
Designing Secure, Robust, Reliable IoT Devices
Sponsoring Organizations
AGENDA
MONDAY, SEPTEMBER 28
11:00AM-12:15PM ET:
AI & MACHINE LEARNING: HERE, NOW FOR EMBEDDED SYSTEMS
AI and Machine Learning were once the exclusive domain of high-powered computer systems. But advances in the technology and tools are adding an unprecedented level of intelligence to embedded systems, allowing developers to add new and novel product features using capabilities like speech and image recognition.
11:00AM: Opening Remarks & Dev Kit Giveaway
11:00AM-11:30AM: Keynote: Rock-Paper-Scissors-Lizard-Spock; A New Twist
11:30AM-12:15PM: Panel Discussion
SPEAKERS

KEYNOTE
Akshay Bahadur
Software Developer
Lowe's Companies

PANELIST
Anthony Dobaj
CTO
Augmented Sense Technologies

PANELIST
Robert Oshana
Vice President of Software Engineering R&D, Edge Processing
NXP Semiconductors

PANELIST
Dr. Jean-Baptiste Passot
VP of Platform and AI
Brain Corp.

PANELIST
Brian Zahnstecher
Principal
PowerRox, LLC
AGENDA
TUESDAY, SEPTEMBER 29
11:00AM-12:45PM ET:
IOT DEVICES: BUILDING BETTER CONNECTIONS
When it comes to the Internet of Things, there is a staggering number of wireless communications options, each with a specific set of benefits and trade-offs. We'll explore some of the latest technologies, developments, and the implications for embedded developers building connected systems.
11:00AM: Opening Remarks & Dev Kit Giveaway
11:00AM-11:15AM: Keynote: What I Learned about Product Success by Working with 1,000 Hardware Startups
11:15AM-11:30AM: Keynote: Wireless Communications Options and Trade-offs
11:30AM-11:45AM: Bluetooth Session: A New Generation of Embedded Audio
11:45AM-12:00PM: Bluetooth Session: Low Latency, Deterministic Bluetooth Communication for Industrial Control – Is It Possible?
12:00PM-12:45PM: Panel Discussion
SPEAKERS

KEYNOTE
Kevin Mako
Founder & President
Mako Design + Invent

KEYNOTE
Cees Links
General Manager
Qorvo

BLUETOOTH SESSION
Nick Hunn
Founder and CTO
WiFore Consulting

BLUETOOTH SESSION
Pelle Svensson
Market Development Manager - Industrial Market
u-blox Malmö

PANELIST
Mike Anderson
Senior Project Leader - Embedded Systems Architect
The Aerospace Corp.

PANELIST
Eli Hughes
CTO
tZERO

PANELIST
Dr. Farid Farahmand
Department of Engineering Science Chair
Sonoma State University
AGENDA
WEDNESDAY, SEPTEMBER 30
11:00AM-12:45PM ET:
ENGINEERING AT THE INTELLIGENT EDGE: SMARTER, FASTER, SMALLER
The rise of edge computing is literally transforming and upending the way data is managed, processed, and delivered. But choices abound. With more options in where the processing and management of data actually takes place, embedded developers now must contend with a larger trade-off space with their designs.
11:00AM: Opening Remarks & Dev Kit Giveaway
11:00AM-11:15AM: Keynote: What the Heck is the "Edge," and Why Should Embedded Developers Care?
11:15AM-11:45AM: Keynote
11:45AM-12:00PM: Tech Talk
12:00PM-12:45PM: Panel Discussion
SPEAKERS

KEYNOTE
Chris Rommel
EVP
VDC Research

KEYNOTE
James Lewis
Product Manager
Rohde-Schwarz

TECH TALK
Zsolt Pulai
EVP of Technology
HZO

PANELIST
Brad Hoffert
President & Founder
LocoLabs LLC

PANELIST
Daniel Lindstedt
Sensors Expert Engineer
Sigma Connectivity AB

PANELIST
Dustin Seetoo
Director, Product Marketing
Premio

PANELIST
Ken Wada
President
Aurium Technologies Inc.
AGENDA
THURSDAY, OCTOBER 1
11:00AM-12:00PM ET:
DESIGNING SECURE, ROBUST, RELIABLE IOT DEVICES
News about another major security breach is all too common today. To build the right level of security into connected devices, developers must consider a multitude of vulnerabilities including runtime control, firmware updates, password issues, and more. We'll explore some of the latest thinking and common strategies and concepts for building secure devices, including cryptographic acceleration, trusted execution environments, tamper protection, secure storage and secure boot.
11:00AM: Opening Remarks & Dev Kit Giveaway
11:00AM-11:15AM: Keynote: Secure Connectivity in Embedded Devices
11:15AM-12:00PM: Panel Discussion
SPEAKERS

KEYNOTE
Maarten Bron
Managing Director
Riscure

PANELIST
Chris Cardenas
Founder
Jet Fuel Labs

PANELIST
Michael Fagan
Computer Scientist and Technical Lead
NIST